Marketing Plan for Woolworth - 2238 Words

COVER PAGE MARKETING PLAN FOR WOOLWORTH FOR ONE YEAR PERIOD NAME | STUDENT NUMBER | ESAN BABATUNDE VICTOR | 21347348 | AFOLABI JOHN OLUWASEUN | 21336715 | ZAKHELE DERRICK NDHLOVU | 21130575 | MAJOR LINDA MDAKANE | 20503699 | Page 1 TABLE OF CONTENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 1 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 2 SITUATION†¦show more content†¦2.3 CONSUMER ANALYSIS The customer base of Woolworth can be described in a nutshell as typical more affluent south Africans with middle-higher earnings and spending capacities. To draw a better picture they are represented by the segmentation below. GEOGRAPHIC * South Africa urban population of about 45 million people * Who lives in urban and sub urban areas DEMOGRAPHIC * From ages 20 and above. * Male and female * Who earns 25000R, and above * Young, single, married with children. * Well educ ated * Professionals, students, homemakers. * Blacks, Indians, and whites. PYCHROGRAPHIC * Self confident, ambitious, sociable. * Enjoy sport, shopping and family moment. * Conservatives and liberals. BEHAVIORAL * Enjoys quality product. * Light users and heavyShow MoreRelatedMarketing and Woolworth1476 Words   |  6 Pagescomplete the following four tasks. Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bondsRead Morewoolworths case study1490 Words   |  6 Pagesï » ¿Introduction Woolworths is the largest supermarket chain in Australia, and Coles is the main competitor of Woolworths. As Australian supermarket is in the growth stage in product life cycle, Woolworths Supermarket has to evaluate new strategy to maintain its marketing leadership position, such as improve its logical and costumer service efficiency by technology and innovation development. Woolworths has kept the leader position in Australia for more than 80 years, so it has a famous brand recognitionRead MoreThe Strategy Of Offering Free Food Essay1703 Words   |  7 Pagesregistered beneficiaries. The Woolworths Company is a giant retailer that deals in general merchandise not only across Australia, but also internationally. The company is also the leading food retailer in Australia, besides having an international presence in other countries, such as India and New Zealand. In 2013, the company generated a revenue of about A$59.56 billion, with a profit of A$2.26 billion. The company was founded in 1924 with a capital of just A$25,000. Woolworths’ current strategy is meantRead MoreAssessment Task 11269 Words   |  6 Pagesï » ¿ Name- Deepak Saini Course-MBA 1238 STUDENT ID-2196016 SUBJECT- MARKETING ESSENTIALS WORDS-1150/1192(EXCLUDING REFERENCES). Assessment: -1 Introduction Coles is an Australian Supermarket chain owned by Wesfarmers. It is a retailer of food, liquor and convince in Australia. There are more than 102,000 team members across all brands including Coles express, 1st choice liquor superstore, Coles and Bi-Lo supermarkets, liquor land, vintage cellars and spirit hotels. Business goal: - Coles thriveRead MoreEssay on The Success of Woolworths1197 Words   |  5 PagesAustralian retail/grocery supermarket Woolworths and its parent company Woolworths Limited. This report will explore the success Woolworths and its contribution to the Australian economy. It will examine the following subjects: * About Woolworths * Business Structure * Responsibilities to Stakeholders * Internal and External Influences * Strategies for Future Growth About Woolworths Woolworths is a conventional supermarket owned by Woolworths Limited. It started as a basementRead MoreTesco Mobile Online Customer Management System Essay1040 Words   |  5 Pages Woolworths Mobile Online customer management system and Online Mobile Phone booking systemProject Name: System for Mobile Phone PlanName: Yashvantkumar PatelStudent number: N9790608Email: yashvant25@rocketmail.com 1. Business DriversWoolworth’s supermarkets was established in Australia in 5th December in the year of 1924.Their corebusiness is provide all grocery and daily needed things under one roof like vegetables ,fruits etc. In the last few years business has expanded to the United States ofRead MoreColes and Woolworths Case Study Essay1326 Words   |  6 Pages1. The key to Woolworths’ faster growth than Coles Myers may be attributed to several reasons, one of them being its emphasis on diversification which saw it enter markets such as petrol. Woolworths offered everyday low price (EDLP) on established brands, a strategy akin to Wal-Mart in the United States which presents a competitive advantage against Coles Myers’ Kmart and Target divisions which maintained a ‘high-low’ pricing strategy. Woolworths CEO Roger Corbett who had prior experience with theRead MoreWoolworths Analysis : Strategic Marketing Management3081 Words   |  13 Pages WOOLWORTHS ANALYSIS STRATEGIC MARKETING MANAGEMENT REPRESENTED TO SIR. AJAY KUMAR BY ALI ZAFAR MUGHAL (11201449) BIVEK THAKALI RABNAWAZ (11400273)â€Æ' Table Of Contents Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Introduction Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Market Segmentation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreAldis Customer Choice Case Study1139 Words   |  5 PagesThe purpose of this report is to outline the main factors that influence ALDI’s customer choice, describe the marketing process used by ALDI and evaluate the main marketing strategies that are employed by ALDI. In addition, the consumerist market of ALDI places an importance on identifying and satisfying their customers by developing a sustainable marketing plan. 1. Outline the main factors that influence ALDI’s customer choice. The four key factors that influence consumer choice are psychologicalRead MoreAn Analysis Of Woolworths Australia Digital Marketing Strategy1797 Words   |  8 PagesAn Analysis of Woolworths Australia Digital Marketing Strategy Analyzing the Business Decision Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia. Perishable Pundit (2013) writes that from the beginning, Woolworths used daily newspapers to advertise. â€Å"In 1937 they decided to use the

Heathcliff - A Character Defined By His Past, in Wuthering...

Wuthering Heights is a novel whose main character is said to have a double significance. He is said to be both the dispossessed and the dispossessor, victim of class hatred and arch – exploiter, he simultaneously occupies the roles of working class outsider and brutal capitalist. Heathcliff has all these characteristics because of his experiences. He is a character moulded by his past. Heathcliff is a character defined by his sympathetic past. Growing up as an orphan from a tender age, deprived of a structured family and family support system, exposed to the negative influences life offered, it is almost a certainty that his behaviour will not be that of an ideal gentleman. Heathcliff was adopted by Mr Earnshaw. He was then†¦show more content†¦However Catherine lured Heathcliff into a relationship, brain washed him into thinking that she truely loved him and was going to marry him one fine day. Instead she discarded their relationship and decided to marry Edgar Linton, a wealthy man. Catherine discarded her relationship with Heathcliff, for one main reason and that was because he was not a wealthy man. It was obvious that Catherine married Edgar so she could be the greatest woman of the neighbourhood and if she married Heathcliff it would degrade her and they would both end up as beggars . This a good example of how Heathcliff was a victim of class hatred. His impulsive actions makes his character, not only revengeful, but also demonic. His goal in life was to take revenge on those who have victimized him. Heathcliff is a victim of class hatred but he also manipulates situations to his advantage and becomes an arch - exploiter. For example, after the death of his wife, Hindley went insane. Heathcliff used this opportunity to take revenge and took Wuthering Heights away from Hindley. He then went further and married Edgar’s sister, not for love or monetary gain but to get back at Edgar for marrying Catherine, and treated Edgar’s sister terribly. Heathcliff’s anger intensified and he was bent on destroying not only his enemies but also their families. He then married his son to Catherine and Edgar’s daughter in an attempt to gain control over Thrushcross Grange. AfterShow MoreRelatedGypsy of Wuthering Heights1203 Words   |  5 PagesEmily Bronte’s novel is an important work in the 19th century, particularity when describing the nature of people. One of the Characters, Heathcliff, is very interesting because his decent and parentage is never truly defined. Because of this uncertainty, the reader is lead to believe Heathcliff may have a Gypsy heritage. Gypsies were thought to be dark-haired, dark-skinned, dirty, messy and uneducated. Gypsies were often objects of discrimination usually because they look different from theRead MoreEssay about A Comparison of Wuthering Heights and Heart of Darkness831 Words   |  4 Pages A Comparison of Wuthering Heights and Heart of Darkness nbsp; Emily Brontes Wuthering Heights and Joseph Conrads Heart of Darkness are two similar stories in the effect that they both have dual narrators and that the narrators of both are manipulated to tell stories of similar morals.nbsp; They differ, however, in the narrative frames, points of view, and some personality traits of the narrators. nbsp; The dual narrator arrangement of Wuthering Heights begins with Mr. Lockwood, theRead MoreCritical Theory in Wuthering Heights1443 Words   |  6 PagesEmily Bronte’s Wuthering Heights, readers are introduced to a variety of conflicts and clashing characteristics. Even though this is common in many novels, many of these conflicts take place within one character then progress into external conflicts between characters. For example what caused Catherine to pick Edgar over Heathcliff? Did she love Edgar more? Or was her love for him forged by her superego as defined in Sigmund Freud’s The Interpretation of Dreams? Even the character herself is unsureRead MoreHeathcliff Character Analysis1700 Words   |  7 PagesIn the winter of 1801, our major character or the protagonist of this tale, Lockwood, indicates up at Wuthering Heights daily make preparations with Heathcliff who is another dominant character on this tale, day-to-day rent the nearby manor. Heathcliff, the owner , makes no effort every day be fine and straight away will become a source of deep curiosity daily Lockwood. A blizzard forces Lockwood daily spend the night time at Wuthering Heights, and he has crazy nightmares entire with a wailing ghostRead MoreThe Romantic Era Of Emily Bronte s Wuthering Heights2095 Words   |  9 Pagesthe emotions and feelings a person feel throughout their whole life. People used it as a way of escapism from their tough lives. There are many authors of the Romantic Era and one of them is Emily Brontà «; her greatest and well-known work is Wuthering Heights. The novel involves characteristics of the Romantic Era and this important literary movement has affected the novel. Emily Brontà « is a British novelist and poet, whose full name is Emily Jane Brontà «. She was born in 1818, Thornton, YorkshireRead MoreAnalysis Of Emily Bronte s Wuthering Heights And Frankenstein 789 Words   |  4 Pages In both Wuthering Heights by Emily Bronte, and Frankenstein by Mary Shelley, suffering and love cause horrific events to occur. By observing the personality, life, and actions of the Creature and Heathcliff, there is a revealing of a great similarity. Due to these items, each are categorized as the Byronic hero, which is the center of the similarity, along with love. Each character has an unknown identity. Heathcliff is brought in as an orphan child from Liverpool. No one knows his first nameRead MoreThe Romantic Era Of Emily Bronte s Wuthering Heights2154 Words   |  9 PagesEurope, and finally America. However, romanticism is not about love and romance, it is about all the emotions and feelings a person feels throughout his or her whole life. People used it as a way of escapism from their tough lives. There are many authors of the Romantic Era and one of them is Emily Brontà «; her greatest and well-known work is Wuthering Heights. The novel demonstrates characteristics of the Romantic Era and this important literary movement has affected the novel. Emily Brontà « is a BritishRead MoreVanity Vs. Morality : From Victorian England2183 Words   |  9 Pagesthe concept of marriage. Emily Bronte discusses the power money has over individuals in her romantic/gothic novel Wuthering Heights, which is paralleled by Baz Luhrman’s 2013 recreation of the film The Great Gatsby. During the industrial revolution, Bronte depicts the story of a poor orphan who falls in love with a privileged girl. Although their romantic feelings are mutual, his lack of wealth deems him as an unsuitable suitor in her eyes. This conservative and vain thinking common in this eraRead MoreAnalysis Of Wuthering Heights And The Poisonwood Bible1468 Words   |  6 Pagesthough, is the abuse and neglect inflicted on children across the country. In literature, characters that experience maltreatment as children tend to fit the â€Å"underdog† mold, for they are unable to stand against the wrongs dealt unto them until a later time or event when they a re better suited to fight back; thereby gaining the reader’s sympathy and vote for eventual victory over their antagonist. In Wuthering Heights and The Poisonwood Bible, the victimized children lacked outside support from other membersRead MoreTea and Social Class Boundaries in 19th Century England5082 Words   |  21 Pagesdid tea rituals, customs, and etiquette reinforce social class boundaries in 19th century England? This question is relevant, in that it asks us to reflect on how simple commodities such as tea can distinguish social differences between classes, both past and present; it also allows us to ponder on how tea was popularized into the daily-consumed beverage it is to this day with people of all class backgrounds. In her book A Necessary Luxury: Tea in Victorian England (2008), Julie E. Fromer discusses

Movie Review-Sydney White free essay sample

â€Å"Sydney White† is a story about a tomboy named Sydney White, who was raised up by her foreman father and a group of construction workers since her mother died nine years ago. In this movie, Sydney White is set to be a freshman in a college. She is a happy go lucky girl. When it was the age for Sydney heading to the college, she decided to enroll and joined her late mom’s alma mater sorority which her mom proud and cherished much. She believed that by doing so, she will get closer to her mom and have the chance to experience the life which her mom went through before. As a legacy, Sydney was successfully chosen to be one of the Kappas in the college. On the first day, Sydney met Dinky, a nice, cute kappa legacy as her roommate. While both of them were on the searching to Kappa sorority house, Sydney’s naive, sincere and her candour had stole Tyler Prince’s attention, which is the president of Beta sorority house. We will write a custom essay sample on Movie Review-Sydney White or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He is a good-looking and smart man. He was then kind enough to offer himself to be the guide for both of them to the Kappa sorority house. Sydney had a great chat with him and this was seen by Rachel Witchburn, the princess president of the Kappa sorority house. Rachel is a pretty and confident girl, and is very conscious on her appearance and fame in the college. Sydney who had been in the limelight since the very first day had boosted her jealousy and as a result, Sydney had some confrontation with her. This is followed by kicking out Sydney from Kappa sorority house by giving the excuses that Sydney did not fulfill the condition to be a kappa. Sydney ended up living in the Vortex, a soon-to-be demolished house and also the home to seven great geeks or dorks in the college. However, Sydney had never give up for what she had received. In fact, she found some kindred spirit with the seven dorks. Her altruism made her felt that they, the resident of the Vortex have the same right as the Kappas and Betas in the college, she then rallied the seven dorks, asked them to stand up and voice out their rights by joining the student council. With the determination and cooperation from the seven geeks, plus some helps and supports from Tyler and schoolmates, in the end, Sydney was successfully been elected to be the new president of student council in the college. The movie â€Å"Sydney White† is an idea taken from the story â€Å"Snow White and the seven dwarfs†. Sydney White is the new and modern version of Snow White. I personally like the plot of the story. It is great and well arranged. Despite the good messages, determination, tolerance and the success of the hard work, the story also put in some problems that might be faced by the people especially students nowadays. For example, discrimination to the geeks, bullying, lack of confident in handling problems and confrontation. The story taught the people how to face and handle the problems and obstacles in our life. As we know that, life is not always smooth and easy, people need to learn how to handle it. Sydney White’s determination in facing the problems and confrontation between her and Rachel had been a good example and indication that we must not easily give up something in our life. Overall, it was a nice movie and I enjoyed watching it very much.

Ryanair Competitor Analysis Essay Example

Ryanair Competitor Analysis Paper The firms within the market engage in price wars where they cut prices to grab a larger market share. The firms maintain their customers loyalty by offering the low air fares and brand themselves through advertising. Some customers may stick to an airline provider for some reasons such as convenience, flexibility and brand loyalty. Therefore, when another firm sells at a higher price, it doesnt mean that the customer will switch airlines. However, it also isnt mean that the customers wont switch because are no restrictions or switching costs involved. A factor which may cause customers to switch is when the price difference is too high to tolerate. In this market there is a significant barrier to entry because of the high set up cost. It is also difficult to penetrate the market because of the 3 major firms which accounts for a huge market share. The LLC market also shows some characteristics of monopolistic competition because of there are many other LLC airlines. There are also no legal barriers to entry because there are legal restrictions to enter the market. Moreover, the governments show that they want to encourage competition in this industry when the Irish government rejected a takeover of Are Lingua by Ryan in 2009 (Reuters). Conduct Ryan conducts its business by cutting costs and lowering air fare prices. The company cuts cost through many ways such as using secondary airports, reducing the weight of their airplanes, reducing staff costs, removing bookings through travel agents and removing in-flight meals. The company commits to the basic service to their customer which is flying them from one place to another without delays. We will write a custom essay sample on Ryanair Competitor Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Ryanair Competitor Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Ryanair Competitor Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Any ore than that, the customers will be charged. Ryan charges the customers for various things such as in-flight meals, payment handling fees, wheelchair usage and online check-in (BBC 2009). The company also charges their staffs for training and interview sessions to reduce staff costs (Creator 2005). Since Ryan aims to provide the lowest air fare prices, they maximize airplanes capacity by removing business class and first class space. There are no pricing agreements arranged between other LLC operators, therefore, the prices of tickets varies. Non-price competition also exists in the LLC market.